How Microsoft Inspire skyrocketed Advvy in just one week

Advvy’s co-founders Chris Macaulay and Tristan Ozinga did not suspect that attending their first Microsoft Inspire in Las Vegas in 2017 would set them on course for huge global success.

As they stood at a crossroad for their business, there were a few simple facts at play. They didn’t know what to expect. They were down to their last dollars. And they knew a lot was riding on what was about to happen.

“It was a big gamble for us. We put some of our last money on the line to go to Inspire”, Chris reminisced. “Over the course of one week, Inspire changed EVERYTHING for our business.”

Behind every successful gamble, there is an element of luck. For the Advvy team, this came in the form of Microsoft’s new One Commercial Partner model. Microsoft had an increased focus on business applications, data and AI; and there was Advvy with a compelling business application cloud platform at the ready.